Adedayo Akala
Social media manager and producer. In the business of making you feel something.
Shondaland: Social Media Manager
Social storytelling and community building across Instagram, TikTok, Threads and Facebook. The feed as an extension of the Shondaland universe.
- 297M+ CY2025 impressions (+92.6% YoY)
- 17.9M+ CY2025 engagements (+64% YoY)
- 1.59M Followers, CY2025 (+39.9% YoY)
- 91K Post clicks (+51.3% YoY)
Entertainment Tonight: Social Producer
Social production for Entertainment Tonight across Instagram and TikTok, turning the red carpet into a front-row seat for 10M+ followers.
- 160M+ Impressions (TikTok & Instagram)
- 6.7M Instagram followers
- 3.9M TikTok followers
E! Daily Pop: Production Assistant, Social Media
Social media production for Daily Pop, tripling the Instagram audience and launching the show’s TikTok from zero.
- 150K ‚Üí 450K Instagram followers (3√ó growth)
- +7% Instagram engagement
- 0 ‚Üí 1 TikTok account (Started from scratch)
Collaborations
ABC, Netflix, Ruggable × Target, NYX, MorningSave, Jergens, Google, Bridgerton, Grey’s Anatomy
About
My work lives where entertainment meets social: producing content, building communities, and helping stories find their people.
I’ve worked across Shondaland, Entertainment Tonight and E! Daily Pop, bringing a sense of culture and conversation to the feed.